Friday, April 07, 2006

Google Mobile Ads On Their Way

From Bloomberg Google Successfully Tested Mobile Web Ads in Japan

Google Inc., the most-used Internet search engine, has successfully tested advertising on mobile phones in Japan, signaling a new revenue opportunity for the company.

Advertisers may be willing to pay more for cell-phone ads than for those shown on computers because mobile consumers may be closer to making a purchase.

Software that uses the geographic positioning features of cell phones will also be developed at Mountain View, California- based Google, Nishar said. That will let a user search for nearby businesses without specifying his own location.

Deep Nishar, Google product manager said``We believe this is a phase when people should be investing in the market as opposed to trying to harvest something that isn't quite there yet,'' he said.

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