Mobile barcode tickets, supplied by local solutions supplier, Mobicode , allowed guests at the recent FHM 100 Sexiest Women in the World 2006 Party, sponsored by AXE, to gain prompt and easy access to the event by having the 'mobicode' scanned directly from their mobile phone screens.
The same mobicode was scanned at the bar, allowing the guests to enjoy their first drink on FHM and again at the exit to get a complimentary copy of the FHM 100 Sexiest magazine
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