From NetImperative.com Mobile shopping gets flower power.
Online flowers service FlowersDirect.com and 0800Flowers.com have made their services available to mobile phone users.
Mobile users can now view both website’s entire range of products, including full colour images, and order flowers or gifts.
To use the service customers must first download a shopping application to their mobile via the sites.
Would this be considered a private label mobile browser?
Peter Zeist, CEO of 0800Flowers said “Buying flowers is often an impulse purchase and therefore perfect for mobile shopping.
Mobile shopping will be geared to the impulse buy. Therefore it must be easy.
"People are not always at their pc when they remember special occasions like birthdays or Mother’s Day, but they do always have their mobiles with them.”
It takes the high tech floral industry to realize that the mobile will be critical for commerce.
The technology is made possible using Reporo, a mobile shopping marketplace, was launched at the start of January 2005 and claims to have a customer base of several thousand.
The marketplace is designed to easily allow mobile uses to browse favourite websites and buy products using the marketplace interface.