A great idea. Simple and very "useful".
Sports Illustrated is selling wallpaper images for your mobile phone.
To see the images click here.
Now once you download an image for $2.00 plus applicable carrier charges, does this give SI the permission to market to you?
Will you get mobile messages offering SI at cheap rates? Will they advertise a reduced rate on the Swimsuit Issue thru an SMS?
Howabout an add-on service that is a Veronika Verekova ringtone. Verionica says "you have a call". How neat would that be?
SI could incorporate a mobile campaign by putting a code under each girl's name in the swimsuit issue for wallpaper downloads.
Combine a wallpaper download and a 1 minute video feature for the phone.
As the clarity of cameras on cameraphones gets better (why can't you take a picture of the girl in the magazine and save on your phone), the wallpaper download biz shrinks and it will be other applications (video clips) that keeps the revenue going.