Saturday, February 12, 2005

Who Will Have The Next Google Like Application ?

From Study: Wireless ads set to spike.

Wirelessly delivered advertising associated with the Internet could be the next craze among marketing and sales organizations as Internet Protocol (IP)-enabled mobile services and handheld devices gradually make their way into the market, according to a report from Dublin, Ireland-based study group Research and Markets; the group’s latest work, “Mobile Marketing and M-Commerce:

The key is how advertsers get permission to get on your phone. THAT will take more effort than what they do after. The incentive can be a contest, coupon, free t-shirt, free trial of the product. I have no doubts that the permission allowing "act" will undoubtedly be a physical world hyperlink and the connection via mobile device.

Global Spending And Trends,” suggests 2005 is projected to be a breakout year for mobile marketing, with spending spiking from "virtually nothing to millions in pilot investments".

Think back three years and how search engines were just considered a novelty. At that time the market didn't know that the search engine would be the vehicle of choice for advertising on the Internet.

There will be another "vehicle of choice" for advertising on the cell phone. It's not that hard to see. It is an application on your cell phone, that provides a one- on-one interaction with the product or brand AND gives the brand the permission to market to the user through that device.

Internet surfing with a PC versus a mobile phone are completely different and advertisers will have to realize that your phone is much more personal than your PC.

What application allows a one-on-one mobile interaction with a brand now?

That's the "Google" for mobile market advertising.

“Though that sounds suspiciously like the online advertising hype of the 1990s, remember, the Internet is now key to the marketing and sales strategies for most companies,” the study organization says.

“Wireless represents the next frontier.”

When theres more Internet traffic done via mobile devices than PC's (very soon), advertisers will HAVE to find a way to get to them.

An assumption being made by the report’s scenarios is that - in percentage terms - wireless advertising is at roughly the same level relative to interactive advertising that on-line advertising was in relation to traditional ad spending in the mid-to-late 1990s.

No comments: