From MediaPost Mobile marketing firm upgrades platform
THIRD Screen Media is expected today to release a new technology platform that makes it easier for mobile companies and marketers to connect with each other.
MADXPublisher, will manage ad serving, ad creation, inventory forecasting, and management, as well as campaign creation, trafficking, targeting, reporting, and accounting.
The platform allows for the serving of all different types of ads, from simple text or display to streaming video pre-rolls. "In our platform, it's going to be all-encompassing. All media types will be able to be targeted and managed," Heidi Lehmann said.
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