I hope this doesn't happen. One of the best publications on emerging companies and technologies, is suffering the same fate as other print publications.
There are so many ways Business 2.0 could have linked readers and advertisers to the Net, but failed to do so.
From the N.Y. Times Ad downturn threatens Business 2.0
Business 2.0 magazine, a seven-year-old Time Inc. publication that covers start-ups, technology trends and changes in the new economy, might publish its final issue in September, according to people briefed on discussions about the fate of the magazine.
Though a reprieve is still possible, according to these people, executives at Time Inc., the nation’s largest magazine group, are threatening to shut down Business 2.0 in the midst of a sharp drop in advertising at the San Francisco-based magazine.
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