Thursday, July 12, 2007
Candian Scooter Uses Mobile Codes For Vespa Marketing
From MarketingMag Candian Scooter Vespa Uses Mobile Codes For Ads
Canadian Scooter Corp. has begun a marketing and contesting campaign for its Vespa brand motor scooter in Toronto, an initiative featuring posters armed with QR (Quick Response) code technology.
The wild postings on Toronto streets show the white outline of a Vespa against backgrounds of various colours. Each poster also features the simple text command, “Scan Me,” and a QR code, which resembles a bar code.
Passersby with QR-enabled phones who snap a shot of the QR code with their cellphones instantly receive a message on their phones telling them whether they have won a prize. (Cellphone users whose handsets are not QR enabled are directed to a website to learn more about QR and download the software.)
"QR technology has been incredibly successful for marketers in Japan and we expect similar success in Canada," Michael Gramlow, CD interactive at Dentsu Canada.
The creative was designed by Toronto agency Dentsu Canada, whose Japanese corporate parent Denso-Wave is credited with developing QR technology, which has been used for several years in Japan.