Microsoft Taps Electronic Games For Advertising

Merging internet ad technology into a number of popular sports games, Microsoft and EA have developed a dynamic in-game ad system for the Xbox 360 and PC platforms.

Ars Technica reports that the deal will enable Microsoft to actually change ads and sponsors that appear within popular sports games, turning ongoing gameplay into fresh income opportunities for potential sponsors, as well as Microsoft and EA.

Imagine the advertising and revenue potential when Microsoft does this .