Monday, July 30, 2007
Reality TV Show Uses Scanbuy's 2D Codes
Physical World Connection (PWC) player Scanbuy has updated their website and announced a PWC application for a French reality TV show.
Scanbuy’s EZcode is being used on the popular French primetime TV show “Treasure Hunt” (modeled on the U.S. “Amazing Race".
The “Le Carte aux Tresors” application is a clever—but decidedly non-mainstream—application for 2D codes. The real benefit of this weekly television program is its consumer education value! For the entire season, French TV viewers (in any week, ~20% of the French population) are exposed to EZcode, how to scan using a cameraphone, information/content discovery, and the application’s ease-of-use
Link to video
Scanbuy is a leading global provider of mobile marketing solutions that use the camera phone as the link between the physical and digital worlds. Scanbuy’s 2D barcode capture technology is revolutionizing the way carriers, handset manufacturers and marketers around the world provide information and services to consumers on their mobile devices.
See how the mobile world is using Scanbuy today.