Thursday, September 27, 2007
Is Physical World Connection Starting To Happen?
Are we starting to see the tipping point for Physical World Connection PWC?
I am seeing more consumer good products with 2d barcodes placed next to the old 1d barcode.
DuPont is starting to place the21st Century Barcode on consumer good packaging. The next step is for mobile marketing companies to build campaigns around these. Using a camera phone and a barcode scanning application, a consumer can scan this 2d code and be directed to any website.
Colgate-Palmolive appears to be the company in front offering the most physical world hyperlinks on their products.
In Jan 2008, physical world connection player Scanbuy , will be launching a pilot in the US, with the 5 biggest carriers.
Next time you're in the supermarket, take a look at what companies are starting to place 2d codes next to 1d codes. These companies should be the ones introducing PWC in their advertising campaigns.
There will two main forms of Physical World Connection.
First, 2d barcodes will already be placed on consumer goods and will act as a physical world hyperlink that the brand can use for various advertising. In addition to a cashier scanning a 1d code at register, a consumer could scan a 2d code and be directed to a website.
Second, individuals will be able to create and place their own 2d barcode allowing a direct connection when scanned with a camera phone to the Internet (FaceBook, MySpace, ecommerce site, etc).
It would make sense for GoDaddy or Verisign to start offering this application when domains are purchased don't you think?