Thursday, September 20, 2007

Orange Chooses Mobile Barcodes Over Bluetooth

Orange Chooses Barcodes Over BlueTooth For Mobile Ads

Orange’s French operation has announced it is abandoning its Bluetooth localised advertising trials in favour of allowing mobile phone users to choose the ads they want by scanning in a barcode.

The trials, which essentially allow Orange to beam local adverts via Bluetooth to mobile phone users when within range of a billboard or in a store, have reportedly gone down well, but have had only limited success as they require users to opt into the program.

Orange is now testing a new program which is less invasive for its mobile phone users across France - when they see an ad that interests them, users simply scan in a quick response bar code, known as 2D, using their cameraphone.

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