Orange’s French operation has announced it is abandoning its Bluetooth localised advertising trials in favour of allowing mobile phone users to choose the ads they want by scanning in a
barcode.The trials, which essentially allow Orange to beam local adverts via Bluetooth to mobile phone users when within range of a billboard or in a store, have reportedly gone down well, but have had only limited success as they require users to opt into the program.
Orange is now testing a new program which is less invasive for its mobile phone users across France - when they see an ad that interests them, users simply scan in a quick response bar code, known as 2D, using their cameraphone.
No comments:
Post a Comment