From WSJOnline Coupons Gain New Market On Cellphones
One of the advertising world's most durable but low-tech marketing techniques is getting a new lease on life as marketers look for a way to get their brands on cellphones -- without irking consumers concerned about privacy.
Cellfire lets cellphone users sign up for mobile coupons that offer discounts on products ranging from CDs and DVDs to fast food. Hungry cellphone talkers can, for instance, use coupons for buy-one-get-one free chili dogs at hot-dog chain Wienerschnitzel's stores.
About a million people have signed up for the service, offered by mobile marketing firm Cellfire.
To cash in the coupons, consumers show their cellphone screen -- where the coupons are displayed -- to a cashier at a checkout line.
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