Monday, May 01, 2006

Orange France Sees Value In 2D Codes

Kate Trgovac has an good summary of last week's Digital Ad Summit sponsored by Sympatico/MSN.

Marc Montaldier, who is head of mobile marketing for Orange France, had a couple highlights.

--mobile is unique - 1 subscriber is 1 audience member (no "pass-along" in mobile) Results in better targeting

--the mobile device goes *everywhere* with the customer; and it is multimedia enabled

--perceived value to customers who get a context-sensitive discount is huge (can take advantage of 2D barcodes)

--Get on Mobile Marketing now

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