Because the CamClic application is able to scan both 1d and 2d bar codes, they are getting attention from brands, carriers, major portals and mobile marketing agencies.
The billions of 1d bar codes that already exist on products, and newly created 2d codes from consumers and content creators, when scanned with a camera phone (Physical World Connection), have the ability to disrupt the advertising industry.
29 comments:
What's the matter with this?
The demo phone, Sony Ericsson K550i, has autofocus: CamClic has NOT solved the real problem underlying 1D barcode recognition in camera phones, the blurring introduced by fixed focus.
Why solv a problem that will go away... All camera phones will have autofocus in the near future. The fixed focus cameras will die.
Cool, will be interesting to follow!
The principle question remains PP: Who will drive PWC adoption? Grass root app writers' efforts w/betas? The Carriers? The Brands? The Handset-makers? Or, all of them together? After studying this (yet to be--outside of Japan) 'market' for almost 3 years, I think the question is far from being answered elsewhere IMO. Setting aside your business relationships, what do you think it will really take for widespread PWC adoption? Also, why and how did NTT DoCoMo do so well (besides being a small country more easily plumbed for complete wireless coverage)?
Well, it aint gonna be a picture in the screen with the DVD cover of what I just scanned...
Is Ferrari going in to the mobile market? :-)
In my opinion it will be a combination of all of them that drive PWC adoption.
I think all it takes is a "gee whiz" application like Zillow for the real estate industry, and the way their story spread for PWC adoption to occur as a niche product.
Mass adoption for the brands will take time.
The social networks want to tap into this tech and are talking to a couple PWC players.
I am talking with a couple PWC players about some PWC applications that could be very viral.
There are a few things happening that could allow PWC to get adopted pretty quickly.
What "things" is happening that will push the PWC forward Scott?
Go CamClic! When will my scanned Red Bull come back to me!!!
"There are a few things happening that could allow PWC to get adopted pretty quickly."
Do I hear settlement coming soon?
Yeeaa... I like that. It would be cool if the DVD started to talk to me after I scanned it and got connected. "-How are you to day? What would you like to do? See a movietralier? Purchase the film? Download a tune?" When holding the product in one hand and the phone in the other you really get that "hightech future" experience form the product. The product talks to me!!! This is realy cool application to see. I don´t see the real use with it but it´s cool :-)
I guess user adoption of PWC is just a matter of time and a working framework/platform. Weren't DoCoMo's whole model so successful because they had their platform that made it easy for 3rd-party services to be created and then bill users through DoCoMo's platform? QR and matrix codes are cool but isn't there really a need for adoption (both users and brands) and standards? thrilling for me with these 1D barcodes is the fact mentioned before, that they already are on products, categorized by their "owners" so all that has to be done is add the content. They have already been used for getting the prices so that scanning them is not something new.
I noticed that NeoMedia have put an "comment" on YouTube(CamClic video). Pathetic to try steel advertising from another PWC solution.
Don't hate the player ... hate the game ;)
"Pathetic" is an interesting description. I would describe it as desperate.
Congratulations. Your comment is what most in the mobile marketing space have already discovered.
Hmm... not only does the phone has to have auto-focus (like SE K550i) or micro lens, the 1-D barcode must also be a rather "short" one. "Longer" 1-D barcodes will be hard to fit inside the viewfinder.
the technology behind reading 1d codes is interesting.. but i think that social networks around buying of items are already in the space.. www.shopwiki.com . So i think that it will not be so easy to build yet another social network around items.
Thank you for your interest in CamClic and all the e-mails that are dropping in from all around the world. It´s fun to see and read all you comments.
Together with our first beta testusers we will shape our services some more before we launch it in public. Then the fun can begin for all of you that right now ask to be beta testusers.
And for all of you that have showed interest in beeing sales & marketing partners for CamClic in different countries, we will contact you one by one.
Very best regards,
The CamClic Team
Clarification: For those beta testusers right now using CamClic, they know that it is no problem reading "long" 1D barcodes with CamClic. You just hold the phone so that the barcode fits in to the screen. You can also adjust the two sight markers with your joystick.
The CamClic solution does not work with a external "micro lens".
I have read a 20 cm long 1D barcode on a package with no problems and also small ones on pocket books. It´s like shooting ducks on the tivoli... aim, steady and shoot!
I love that name "CAMCLIC" and the logo. Great brand!
If I read about even one more barcode/PWC company I'm gonna puke, PP. Hey, the market is clearly fragmented, no? Just look at all the wannabees out there--heck, it's your list. What makes Neomedia and Gavitec involvement in the formation of MC2 pathetic or desperate as far as deciding on some basic standards? Do HP and Nokia and Publicus think that is pathetic or desperate? I seriously doubt it. Please, PP...acknowledge that the carriers have the bats, balls (smile) and bases all under their control right now. And I haven't seen or heard of ANYONE or ANY PWC that will wrest control from them anytime soon IMO. If you have, please tell us--however no more Scanbuy--we know you 'like' them.
You will be hearing about more companies entering the PWC space.
Instead of relying on one source for your PWC info, I would suggest talking to the brands, carriers and handset players instead.
p.s. You forgot to mention NeoMedia's biggest partner
I hear you, PP...how about interviewing some of these folks (carriers, brands, handset guys, Google, Microsoft, Yahoo etc. you presumably talk to) for all of us and then print what they have to say about PWC and barcodes and barcode readers. Seems nobody is talking. And they don't return my calls either :-( . (Cornell the bloodsucking leech included lol--they're probably waiting for a nod from KKR!)
Microsoft, Yahoo Google etc are aware of what is happening in the space and who the players are.
Do you think any of them will tip their hand this early in the game?
The blog discusses what is happening in this space and I discuss in more detail in person.
it seems like camclic raise a lot of frustration and comments on this blog. one can wonder why... ;-)
Stay tuned.
There is a big interest for brands and mobile marketing agencies to turn on the billions of existing 1d barcodes (physical world hyperlinks).
You are correct Scott.
However, lets not forget which company owns the patents and the collective "bridge" for this process in Europe and North America.
CamClic has not divulged their barcode to the Net solution.
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