Tuesday, June 05, 2007
Mobile Barcode Scanning CamClic Is Out Of Beta
What happens if Wikipedia and MySpace created a Physical World Connection application?
CamClic combines a Wikipedia and MySpace function for Physical World Connection.
CamClic is a 1d code (barcode) reading Physical World Connection (PWC) player with a couple twists.
First their CamClic Barcode Reader can read, 1D barcodes as well as 2d codes.
Second, they are building communities around barcodes that have been scanned. Think of CamClic as MySpace meets CamClic from the rest of the PWC companies.
Consumers choose which barcodes to click on, form social networks around the products, and let brands determine the appropriate advertising.
Here's why I think their model could really take off. Brands can encourage consumers to click on their barcodes for info/coupons etc and consumers can also click on codes and form their own hyperlink, or social network community.
As an example: Music star Fergie is using barcodes for mobile ticketing. CamClic could "turn on" the 1D barcodes of all of her CDs. When a CD barcode is scanner, her music label can direct a scanner to an appropriate site/info. In addition, Fergie fans could also click on any barcode to be connect to the "Fergie Fan Club". How valuable is this data?
From their site:
CamClic Barcode Reader
"This is a Java ME software that enables camera phones to be used as barcode scanners.
The software handles noisy, rotated codes with 0,25 mm (approx. 0.01 inch) module widths.
We aim at decoding all major 1D and 2D codes, currently manifested by EAN13, Code128 and QR Code. CamClic handles QRcode now and can also be adjusted for Datamatrix etc".
CamClic doesn't want to be a PWC technology provider to other PWC companies. Instead they want to be a PWC Services provider for customers and brand owners.
Currently they are building a large group (community) of CamClic members that will capture their favorite friends and products (stores with physical world hyperlinks (PWH), restaurants with PWH, clubs with PWH etc etc) with CamClic and "put in a request of information/offer" about the product, and they build up "brand fan groups".
Right now the CamClicMe service connects people to people with personal hyperlink codes to launch. The service also makes it possible to download all your friends in a new phone with the CamClic software and to have you address book in the phone updated automatically with your friends.
The Swedish Trade Council is looking for CamClic sales & marketing partners in Canada and USA.
CamClic is privately owned and looking for venture capital.