Friday, December 28, 2007

What Does Wal-Mart Cancelling Movie Download Service Tell Us?

When video is the next big thing for the Net, why would the largest retailer cancel this e-commerce application?

Are downloads too slow? Or is the quality too poor?
Is the video on demand library big enough to compete with rental stores?

Wal-Mart Cancels Movie Download Service

Wal- Mart Stores Inc quietly canceled its online video download service less than a year after the site went live, a company spokeswoman said on Thursday.

Wal-Mart shut down the download site after Hewlett Packard Co discontinued the technology that powered it, spokeswoman Amy Colella said in an e-mail. She added that it will not look for another technology partner.

Wal-Mart was the first major retailer to partner with all of the major Hollywood movie studios and TV networks to offer downloads the same day titles were released on DVD

HP spokesman Hector Marinez said the company decided to discontinue its video download-only merchant store services because the market for paid video downloads did not perform "as expected."

Why do you think Wal-Mart's DVD downloading never took off?

No comments: