What a great idea. Why not use the captive audience at a movie theater to introduce a text message campaign?
Cellit, LLC announced today its landmark agreement with Cinema Screen Media, LLC (CSM) to provide mobile marketing services to CSM’s clients.
CSM’s on-screen advertisers will now be able to incorporate text messaging features into their pre-movie slideshow display, creating innovative, interactive promotions. CSM will start offering these services in the Phoenix metro area, while planning for a national roll-out.
Using Cellit’s technology, moviegoers can interact with specific promotions showcased in the pre-movie slideshow. By texting the advertiser’s selected keyword to a special 5-digit phone number included in the pre-movie slideshow, the audience can obtain additional product information, text their vote on a topic, or participate in games and contests.
The advertiser can also better understand advertising effectiveness through using different “text in” keywords in different theaters or in different ads.
Two questions I have.
Is there a strong enough cell signal in most theaters for this to work. (Did they test strength?)
How do they make sure response text messages aren't sent during the movie?