University of Miami Uses Semacodes In H&M Ads
The University of Miami involved billboard and magazine print executions that contain an embedded semacode in Europe for H&M, aiming to create another point of sale opportunity with this high-tech technology.
As what you see in the photo, consumers could buy the clothes that available in printed media carrying a small bar code, via their cellphone’s integrated camera. It’s a very cool and innovative idea for shoppers.
According to this blog, this is a concept ad from the University of Miami.
2 comments:
Scott,
I'm not sure if this is a real ad or just a concept ad?
My research indicates it is concept student work in the portfolio of a student from the Miami ad school, although I am not 100% certain.
Can your sources confirm if it is an actual campaign?
its a real advert you div, its not like its using nuclear technology
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