Wednesday, July 19, 2006

Motricity Buys GoldPocket Wireless

The mobile marketing space is heating up and the biggies are being selective in what companies they purchase.

In my opinion, this is a big acquisition for the mobile marketing space because it combines a mobile "portal" and content with the TV.

How fitting that Motricity buys a MM company with strong relationships in the TV industry. Your mobile phone will eventually be your universal remote control .

From Click Z Motricity pockets mobile marketing firm GoldPocket

Aiming to expand its content distribution capabilities, mobile marketplace management firm Motricity has snapped up mobile marketing firm GoldPocket Wireless .

The deal gives Motricity access to GoldPocket's big entertainment media clients like ABC, NBC, CBS, CNN, TBS and Bravo, enhancing Motricity's existing customer base which includes Cingular, Alltel, Sprint, Leap and BET.

Together, Motricity and Goldpocket, power the largest, end-to-end, pure-play, mobile content solutions in the media and entertainment market.

GoldPocket's technology allows its clients, most of which are entertainment content providers, to build mobile campaigns for particular shows involving things like fan clubs, sweepstakes or alerts.

GoldPocket's campaigns include TV Guide, The Biggest Loser, The Apprentice, Big Brother, Food Network's The Love Crawl.

No comments: