That's the last thing these guys want to hear, but they will soon.
--------You Can Only Find Our Website With One Search Engine----
Isn't that the dumbest marketing statement you ever heard?
That's whats happening with mobile.
Did you ever wonder what would happen if just ONE shortcode was used for text messaging info requests? That could happen very easily and it would be a real blow to some mobile marketing companies.
What happened to the search engine space will have to the shortcode space too.
Last week I posted Jessica Simpson's mobile marketing campaign and consumers were asked to text "JESS" to 33992.
Wouldn't the campaign get a much greater response if I could text JESS to GOOGL and get the same results? Why can't you?
Because Google hasn't started to offer mobile marketing....Yet.
I don't know what's harder, typing in a web address on my mobile or remembering each 5 (now 6) digit shortcode.
If you're the campaign manager, shouldn't you find a word that corresponds to that number to make it easier to remember? I am amazed at the lack of creativity these marketing companies have when it comes the most important part of the campaign, and what they are doing to entice customers.
Either these mobile marketing companies come out with innovative words for their shortcodes, or Google is just going take over this space. 4INFO realized this and look at their market dominance.
Wouldn't you like anyone to be able to text JESS to the biggest shortcode and get the same information? Doesn't that increase your response rate?
What did Pontiac show us about searching with their TV ads? They told viewers to go to "the" search engine (www.google.com) and type in "PONTIAC" for more information. They are using a "universal" search engine and relying on one keyword for results.
What I see is the number of shortcodes consolidating very rapidly to just one or two. Outside of GOOGL, 4INFO and YAHOO, can you think of any others?
Here's how Google becomes the mobile marketing company.
Google will sell the mobile marketing company the ability to direct traffic using the short code GOOGL with their specific keyword. Send "JESS" to GOOGL and get the same result. Google starts to sell mobile marketing keywords and then GOOGL becomes the standard for text messaging inquiries.
Google is entering into print and radio advertising. Wouldn't it be the perfect opportunity to introduce GOOGLE or GOOGL words? Talk about a combination advertising punch. The Toyota ad in Newsweek invites you to send TOYOTA to GOOGL. The crazy German Dr Z says send DRZ to GOOGLE for more information on their radio ad.
GOOGL and GOOGLE could be for different services.
After seeing the lack of creativity by mobile marketing companies and their text message campaigns so far, I am surprised Google hasn't started to implement this already.