Conde Nast's Lucky, will offer readers of its September issue a chance to send text messages from their mobile phones to buy merchandise from 18 marketers and retailers, which include Avon, Liz Claiborne, Estée Lauder, L'Oréal, Target and Unilever. The program, called "Live Buy It," uses a service from the PayPal unit of eBay known as PayPal Mobile Text2Buy.
See how Lucky Magazine is using PayPal's Text2Buy to create a mobile marketing,and m-commerce magazine.
The "Live Buy It" program is another sign of how ardently mainstream advertisers and media companies are pursuing the concept of mobile marketing.
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