Tuesday, July 18, 2006

BeeTagg Links The Physical World With Camera Phone

It is becoming quite clear the 2d code is being adopted faster than the 1d code (barcode). The PWC players that are making their code scanning software compatible with the largest number of mobile phones, have the best shot of taking the lead in this enormous space.

BeeTagg is a great example of how the physical world will get connected using a 2d code and a camera phone.

Put the codes in the hands of the users and let them determine what objects they want hyperlinked.

There is more to PWC than mobile marketing, and mobile marketing companies need to realize this.

These guys have both a unique code, free software, ability to generate your own code and a wide variety of mobile phones. Great job guys.

Add BeeTagg to the Physical World Connection list

Decode a BeeTagg (2D-Code) with your mobile phone and immediately retrieve information and content from the internet. No matter whether it is pictures, websites, contacts or videos – achieve your aims quickly, like never before

The BeeTagg Generator Basic gives you the opportunity to link up to 20 BeeTaggs to content in the internet

See all of the currently supported mobile phones

Download the free software by going to http://get.beetagg.com

There are two ways to read a BeeTagg, realtime and non-realtime.

Once a BeeTagg is correctly identified, click the fire button (realtime version) or the '5' button (non-realtime version) to get access to the content on the internet. The browser will open automatically. Have fun!

The BeeTagg infrastructure:


Anonymous said...

One more reason why a universal code reader is/will be essential on one's cell phone/PDA.....who's going to provide it??

Anonymous said...


Another day, another 2D code.

While it's a good thing, I guess, that a lot of companies are realizing that 2D codes are the wave of the future, and implementing solutions, when does it become obvious that introducing still more codes only takes us further away from making that wave happen rather than closer? (And heaven forfend that people start to make real money on such applications, so that even the biggest idiot can see that there's a business here -- we'll be seeing a dozen new codes a day!)

There's not going to be a good "server" solution, where every last code might be resolvable, because sending images over the air to be decoded is slow and excruciating and pointless. And it's not going to be possible to have a program that's going to be able to decode a good number of codes on the client side quickly either. And consumer confusion will be greater if there are all kinds of different appearing codes all around -- what does each do, and how?

You really do need convergence on a standard if you're going to make progress on PWC here.

Anything that can pare down the space of potential solutions is probably going to be a very good thing, and patents are one way to do so -- a use they have had indeed historically. (For example, one of the reasons it was very good that Edison's electricity company, and the telephone company were established by patent, is that it allowed people to settle on a single solution and company so that the infrastructure could be built without the confusion of too many possibilities).

And there's every reason to believe that the companies with the patents will know more about the relevant technology in any case -- pretty much by definition, they've been on the case the longest.

Ron said...

1 Standard, yeah.

Who will dominate the this world or will it be 1 open standard and focus on applications and services.

Guess there is a need for one branche organisation to fix this. Who will step up...