Go East young man to see where the mobile is headed.
Keitai Watch reports that Amazon Japan introduced their Physical World Connection service called "Amazon Scan Search".
From Gizmodo Amazon Japan Cell Phone Fancypants service
After users download an application to their cell phone free of charge, they can scan barcodes of ordinary products, which in turn enables them to search the cell phone version of Amazon.co.jp for the respective product.
Once they get a result on their search, they can then choose to purchase the item right from their phone.
Questions for PP readers.
Will this be have more value than a price comparison service?
Will a service like this or a wireless carrier embedding the code-reading application on the mobile phone deliver PWC quicker?