bCODE™ is the future of Mobile Coupon, Ticketing, Loyalty and Payments
CeBIT Australia 2007, the Australian leg of the world's largest ICT exhibition, rolled out a new mobile ticketing technology for general admission that saw its admission queues for pre-registered patrons completely eliminated at this year's
This ticketing option was offered to all pre-registered patrons of the event. If a user chose the bCODE mobile ticketing option, he or she was sent the mobile ticket immediately prior to the event. Upon arrival, the patron simply scanned his or her phone on one of the 10 bCODE Readers to gain admission and receive their personalized conference tag.
CeBIT chose Australian company bCODE , now based in Los Angeles, as their mobile ticketing technology provider.
Unlike 1D/2D barcode and RFID-based mobile ticketing technologies that require a phone specific chipset or graphics, the bCODE's internationally patented solution is based on standard SMS text messaging and is supported by 99%+ of all mobile phones in the market including, PDAs, RIM Blackberry, Palm Treo and other devices like the Apple iPOD.
bCODE won the Ericsson Best Mobile Application Award in 2006. bCODE has recently relocated to the United States and has offices in Los Angeles and Sydney.