Roger at All About Mobile Life spots the reappearance of Microsoft's Windows Live Barcode
Here's how Microsoft is building the platform for Physical World Connection:
Besides Microsoft's new High Capacity Color Barcode for DVDs and their barcode scanning Advanced User Resource Annotation AURA
They have introduced or are working on a:
speech recogntion browser
1d barcode scanner
2d barcode scanner
mobile image recognition engine and an
Which Physical World Connection company does Microsoft's Don Dodge pick as a company to watch in 2007?
Why? Because their barcode scanning platform is getting embedded on the major handsets, they are landing wireless carriers AND they have an exclusive agreement with the world's largest consumer good packaging company, DuPont.
DuPont will start placing 2d codes on various consumer goods. These can include soda bottles, cereal boxes, DVD covers, major fast-food chain item wrappers etc.
Between Microsoft offering consumers/corporations the ability to create their own 2d codes and Dupont placing 2d codes on consumer goods (in addition to the 1d codes already there), this combination will offer plenty of physical objects to be linked to the Internet with mobile marketing campaigns.
What should Google do now?