Friday, May 18, 2007

Microsoft Buys Aquantive....Know What's Next?

A flurry of acquisitions in this space has me pondering.

WPP Group acquires online ad company 24/7 Real Media for $649m

Google buys Doubleclick for $3.1B

Today Microsoft buys online advertiser Aquantive for $6b cash.

The race to measure and deliver advertising via PC is picking up.

It has been said that "50 cents out of every advertising dollar is wasted, and we don't know what 50 cents is". Online ad clicks have increased the effiency of the advertising dollar.

Something to ponder.

What if there was a way to measure (in real time), eyeballs and the download activity on ALL DEVICES connected to the pipe coming in the home?

This would then allow advertisers to deliver relevant and timely ads to ALL of these devices.

How much would this be worth?

Thoughts comments?

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