Friday, December 31, 2004

CNBC To Get OutFoxed

From BizWeek Magazine Can Murdoch OutFox CNBC?.

With a Fox business channel likely to launch, a cable brawl is ready to begin

On Dec. 15, the Time Warner (TWX ) cable channel CNNfn aired its final programs after years of languishing behind CNBC's business news fare. Not that CNBC (GE ) doesn't have problems of its own. Its ratings have plummeted since the Internet boom went bust. And CNBC's ever-changing prime-time schedule never seems to click with viewers. Bringing financial news to TV is no sure bet

Fox execs aren't talking, but industry insiders bet Murdoch and Ailes will differentiate Fox from CNBC by gearing Fox's financial fare less to high-end Wall Streeters and more to average folks. They're also apt to jazz up programs and generate buzz. That could include using the business pages of Murdoch's own New York Post as a prototype.

Finally an upbeat,fast paced business show. Say goodbye to grumpy Mark Haynes, the always pessimistic Jesse Einsenberg, Steve "the world is coming to an end financially" Liesman and "im better than you" Liz Clayman.

Theres a big difference between being serious and being negative.

Such negativity is a horrible way to start your day.

Just like Investor's Business Daily took on the WSJ, Fox will be the up and coming player for biz tv.

Word of advice Rupert, hire David Faber, hes the only gem at CNBC and needs a real venue to be exposed.

3 comments:

Anonymous said...

YOU'RE 100% CORRECT DAVID FAVER IS GREAT, ACTUALLY HE'S THE SHOW. STEVE " THAT'S NOT INFLATIONARY, THE FED HAS TO PAUSE IN JUNE" AND HIS EASAL WON'T BE MISSED AS WELL AS MARK HAYNES. I WONDER IF HE'S NOT INFLATIONARY AFTER TODAY???. I'M FROM BOSTON AND I ALWATS KIKED LIZ CLAYMAN
DON

Anonymous said...

I'm laughing at all these Liz C.comments...well, for those of you who thought she didn't know much, WAKE UP! 90% of the questions and material are fed to ALL these anchors from producers and teleprompters so you may as well, have a hot, personable, soothing voice to deliver it!!! The others may "appear" to be more knowledgable or "pointed" but that's because they're probably more wrapped up in the Wall Street RHETORIC and they're injecting more personal opinion that is just as MISLEADING or ARGUMENTATIVE. Liz and Ted were the most professional...Michelle Caruso is sharp, intelligent and hotter than she "shows"...Joe is a pisser...David F. is cool...the Asian couldn't be any more PLASTIC...Diana Olick is quietly hot...and yes, there are enough CACKLES(?)with the rest of them to make me lower the sound. This CNBC "younger look" AIN'T working for me...i'd rather listen to the ONLY HONEST GUY ON THERE (oops, the name escapes me...the old, bald guy with the crooked mouth) ALL DAY!!!

Scott Shaffer said...

The combination of FOX launching their business channel and Rupert buying Dow Jones will have a big impact on CNBC this Fall.

FOX, using articulate, young and attractive commentators, has found the right formula with regular news..now they will do it with a business format.

FOX Biz Channel can't come fast enough.