From BizWeek Magazine Can Murdoch OutFox CNBC?.
With a Fox business channel likely to launch, a cable brawl is ready to begin
On Dec. 15, the Time Warner (TWX ) cable channel CNNfn aired its final programs after years of languishing behind CNBC's business news fare. Not that CNBC (GE ) doesn't have problems of its own. Its ratings have plummeted since the Internet boom went bust. And CNBC's ever-changing prime-time schedule never seems to click with viewers. Bringing financial news to TV is no sure bet
Fox execs aren't talking, but industry insiders bet Murdoch and Ailes will differentiate Fox from CNBC by gearing Fox's financial fare less to high-end Wall Streeters and more to average folks. They're also apt to jazz up programs and generate buzz. That could include using the business pages of Murdoch's own New York Post as a prototype.
Finally an upbeat,fast paced business show. Say goodbye to grumpy Mark Haynes, the always pessimistic Jesse Einsenberg, Steve "the world is coming to an end financially" Liesman and "im better than you" Liz Clayman.
Theres a big difference between being serious and being negative.
Such negativity is a horrible way to start your day.
Just like Investor's Business Daily took on the WSJ, Fox will be the up and coming player for biz tv.
Word of advice Rupert, hire David Faber, hes the only gem at CNBC and needs a real venue to be exposed.