From the Wireless Weblog Fox to create Mobisodes for cell phones.
Twentieth Century Fox is creating an exclusive series of one-minute dramas based on its ”24” show for a new high-speed wireless service being offered by Vodafone. The “mobisodes” will begin appearing in January in the U.K. to coincide with the start of the fourth season of the show on a satellite TV service. They then will be come available in the U.S. through the company’s Verizon Wireless joint venture.
After reading this again in BizWeek mag, it sunk in. FOX is once again being innovative and catering to want people want. They are trying to tap into this next medium.
As I posted here, Think back to the early days of TV with ABC, CBS, NBC. Then ask yourself, how did Fox get so powerful? Fox was innovative and catered to what people wanted.
FOX is doing it again. They are reaching viewers AWAY from their TV, on a device EVERYONE has.
The advertising shift is starting.