Monday, December 20, 2004


From Total Soccer Network Signs On With SmartSMS.

SAN DIEGO --(Business Wire)-- Dec. 20, 2004 -- International Sports and Media Group, Inc. (OTCBB:ISME) announces Total Soccer Network (TSN), its Soccer Internet Media Division, has signed an agreement with SmartSMS to develop, host and deliver real time soccer, news, scores, stats, trivia, video clips and other content to Total Soccer Network (TSN) subscribers.

Mobile subscription services will play a key role in maximizing the use and profitability of our content. This agreement will not only help us sell more to our existing subscribers, but it will also make our content available to over 180 million potential mobile phone subscribers in the US alone."

Access to 180 million people, anytime, anywhere, with their permission..An advertisers dream.

Maden continued, "Part of our overall vision is to generate revenue by creating direct one-to-one links with soccer fans both on and off line by using the latest in mobile technology to deliver premium content to subscribers, both in the US and abroad.

Direct one-to-one link, or permission marketing.

Premium SMS in Europe has grown into a billion dollar a year industry and has been used by soccer clubs across Europe to engage soccer fans in ways never experienced before. Here in the US, we are witnessing a tremendous growth in the use of mobile data services such as text messaging and we're preparing to make the most of this trend by repackaging our content for use in this new age of mobile content delivery."

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