From Marketing VOX news Google Settles Keyword Case with Overture
MediaPost reports that Geico settled its copyright suit with Overture, leaving Google as the main defendant in the suit that will help determine whether or not search engines will be allowed to target ads based on brand name keyword searches.
Do a Google search for Geico here today and see how Google has already changed.
Big big development in search world today...anybody know Google's metrics for ppc and keywords?
To get an idea of the floodgates that just opened, click here
Anyone want to bet when Pfizer goes after their cut w/ the "lil blue pill"?
Looks like it already started