Which came first, the chicken or the ShotCode?
One of the biggest obstacles facing the PWC industry is brands want to know how many people can click on a cdoe. How many people have the ability to scan a code. In order for the PWC cos to get people to download the readers (until carriers embed them) there has to be a large amount of codes to scan, or a great campaign to do so.
When Sprite puts a physical world hyperlink on 40 million bottles, that could be all it takes. I am thinking of the other Coca Cola brands that will decide to do this.
This has to be one of the biggest physical world connection campaigns to date.
A major brand, a new country, the right demographic and 40 million potential physical world hyperlinks.
See how Sprite is using ShotCodes
Coca Cola Mexico launches 40 million Sprite bottles with ShotCodes.
Today the Coca Cola Cooperation Mexico has a world exclusive. For the first time ever an on-pack mobile barcode scanning campaign is launched outside of Asia.
Mobile barcode scanning, which is ubiquitous in Japan and Korea using technology comparable to ShotCode, has never been introduced on this scale outside of these countries.Outside of Japan it’s not that obvious, however Coca Cola Mexico with its first implementation of ShotCodes will change all this.
Forty million Sprite bottles have been labeled with ShotCodes, circular barcodes that can be scanned with standard camera mobile phones that have the ShotCode software installed.
See how a ShotCode works (video)
ShotCodes , created by Dutch/Swedish OP3 and implemented by Mexican KTC and Codice, connect users instantly to Sprite’s mobile web page.
Download your free ShotCode reader.
The technology functions much in the same way as you would expect from a normal barcode scanner, you are however using your standard camera mobile phone. Once scanned a Sprite trivia question is automatically presented.
According to OP3’s founder and Creative Director Dennis Hettema millions of Mexicans have compatible mobile phones