These bench ads are along a main strip in town, and I think I see what is coming next for Google and advertising.
An advertiser is now using Google as the default search engine of choice to drive traffic to their site. Telling people to "GOOGLE BENCHADS" they must have to pay a pretty premium for the word "BENCHADS".
Pontiac has been doing this for a while, but they have the finances to "buy" the word Pontiac and make sure their site is listed at the top of the results.
That makes me wonder, what if Google offered the ability to connect to SPECIFIC site when you typed in BENCHADS? Would Google be able to charge a premium for that service?
This not only search, but it can be a direct connection.
Is there a business in selling keywords that directly link a user to a specific site?
Would advertisers pay a premium for the ability to link to one specific page? If you bought a keyword, do you want to share the search results with competitor, or would you like your advertising to lead to traffic to your site only.
Could Google offer a "LINK" option? When a specific keyword was either entered and the "LINK" (News, Image, Link etc) option was chosen, the user would be taken to a specific site. But if you didn't want to link directly with a specific site, you still could use Google's search function. It's the best because it offers both.
If the keyword isn't registered with Google, the normal search results would appear and Google could offer to "sell" that keyword for the linking function.
Would a Google Link act as a "keyword browser"?
I already discussed how Google starts selling mobile keywords for their SMS application.
Stats show Google is the search engine of choice and because Google is already "on" your mobile phone, if they added a "LINK" function, this could be a more targeted efficient form of Internet advertising.