Despite the concerns regarding spamming and opt-in details, Brazilians are embracing bluetooth as an interesting option for a media channel. There's an increasing interest towards this technology as a media channel and only in this last month three actions were delivered in the city of Sao Paulo.
The biggest until now was delivered by Movile and Hypertag at the Sao Paulo Motor Show.
Movile , a Brazilian mobile marketing agency, in partnership with Hypertag, has set up a campaign using 10 devices for content delivery through both bluetooth and infrared - six of these were wearable devices.
The devices sent images containing a call to people to know Toyota's cars at the stand.
Three main factors are pushing forth the interest in bluetooth marketing in Brazil: new legislation forbidding any external advertising will be enforced beginning 2007. Everyone turned its eyes to internet and mobile; the noisy competition to grasp the user's attention; the low price per eyeball, comparing to other less effective media.
The concerns about spamming are usually solved with the first opt-in, which can be set as default on the phone, and as long as you won't get your message delivered over and over again, it's all fine.
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