Add GMedia to the physical world connection list .
EMI has partnered with mobile technology company Gmedia to offer a bar code-supported mobile blog for EMI singer Pan Meichen, reports Ccidnet. Cassette tapes, CDs and posters of Pan's new album Zui Leng De Dong Tian will include a special barcode that, when scanned into handsets, will take users directly to Pan's mobile blog
Gmedia was established in 2004 focusing on mobile barcode powered cross media services. As the first mover and leader in mobile 2D barcode in China, Gmedia has signed up strategic cooperation with China Mobile in mobile barcode platform and services.
Gmedia establishes nation wide sales channel for 2D barcode while China Mobile enables the decoder software installed in the mobile phone.
Holding 6 pending patents in mobile barcode technologies, Gmedia pioneers the cross media marketing innovations which enable the barcode visitor tracking so that the ad effect can be measured and personalized marketing can be realized.
Their clients include brands, advertisers and SMEs who use the 2D barcode in their print ad, brochure, posters, packaging, business card, etc to get the customer interaction through mobile phone.