Wednesday, January 30, 2008
Case Western Reserve University Adopts Mobile Bar Code Scanning
The title doesn't highlight the real story. Brands and wireless carriers are making it clear what mobile bar code reading platform they prefer.
Case Western Reserve University, industry partner to debut break-through mobile technology
Beginning February 1, students, faculty and staff at Case Western Reserve's Cleveland, Ohio, campus will be participating in the nation's first trial of "2D codes"—commonly referred to as "QR Codes"—by bringing the cell phone technology to campus.
The 2D codes, first introduced on campus during fall orientation, are not unlike bar codes found on cereal boxes and other grocery store items. Only instead of revealing the price of corn flakes, the printed symbols link to mobile content in the form of pictures, music, videos, news articles and other interactive media.
Mobile Discovery, in partnership with all U.S. wireless carriers and Scanbuy, plans for 2D codes to appear at Case Western Reserve on everything from shuttle stops to campus flyers to ads and articles in the school newspaper.
If I recall correctly, Case Western initially demoed Neomedia's mobile bar codes technology first. Looks like Case Western decided to adopt ScanBuy's technology though.