Thursday, January 17, 2008
ScanBuy Gets New Mobile Bar Code Patents As Sprint Adopts Their ScanLife Platform
Scanbuy, a global leader in mobile 2D bar code and marketing solutions, today announced the approval of seven patents which cover a variety of elements relating to its integrated ScanLife Code Registry and Management platform.
Officially granted in 2007, each of the new patents enables a user’s mobile device to decipher 2D codes and deliver digital content through a server gateway, offering the most convenient way for mobile devices to access information from the physical world.
The patents cover new methods of processing and enhancing bar code images captured by a digital camera connected to a mobile device.
The state-of-the-art ScanLife Code Registry and Management platform has been deployed successfully in France, Spain, the Philippines, China and the United States.
AllTel is now listed as a carrier for ScanBuy's ScanLife too.
In addition, take a look at how Sprint has adopted Scanbuy's mobile bar code reading platform ScanLife, in their new PhoneIQ application. Expect more EZcodes in/on major publications soon.
What this really means.
Because Dupont selected Scanbuy as its exclusive provider for the 21st Century Barcode, (microEZ) mobile marketing companies will be able to offer brands the ability to connect their product/package with a consumer using a camera phone and a 2d barcode.
Every Coke can, cereal box, DVD package etc will act like a physical world hyperlink when a camera phone scans the 2d code on the packaging.
In my opinion, physical world hyperlinks have the ability to revive retail stores.
By adding a 2d code to packaging, the Internet comes into a retail store, offering brands lots of exciting options.
2D barcodes, or in this case EZCodes, will compliment keywords as the commodity for Internet advertising.
ScanLife® can be used with all major 2D barcode protocols including QR, DataMatrix; and codes made especially for camera phone like Scanbuy’s EZcode™.
Some exciting developments are expected from ScanBuy shortly. Readers might want to download the ScanLife barcode reading application on the phone to take see.
To get the ScanLife mobile barcode application simply text SCAN to 70734 or go to www.scanlife.com and enter your phone number.
It is clear that the ScanLife is becoming the standard mobile bar code reading application in the U.S.
See why Microsoft's Don Dodge picked ScanBuy as a Company To Watch?