Thursday, January 10, 2008

Microsoft, NBC And AT&T Talk Of Filtering Internet...Do You Know How They Could?

The talk of internet providers filtering or restricting copyrighted material over the Net has me pondering.

Who offers an application that acts like a "content cookie"?copyright

Internet Providers Getting Ready To Filter Internet

For the past fifteen years, Internet service providers have acted - to use an old cliche - as wide-open information super-highways, letting data flow uninterrupted and unimpeded between users and the Internet.

But ISPs may be about to embrace a new metaphor: traffic cop.

Representatives from NBC, Microsoft, several digital filtering companies and telecom giant AT&T said the time was right to start filtering for copyrighted content at the network level. Your Internet service provider could soon start sniffing your digital packets, looking for material that infringes on someone’s copyright. But how?

Here's how media companies to track their content through the Internet.

Digimarc offers revolutionary technology will allow publishing companies, peer-to-peer services, social networks and other content generated sites to manage and report the online media streams. The service will also be able to track how the content is viewed and shared.

How valuable is this technology for content owners, and distributors?
What company(s) would want to own this recurring revenue stream?

Do you know any other players that offer this?

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