Thursday, January 17, 2008

Mobile Bar Code Reading The Next Technology Wave

Do you know how billions of hyperlinks get created overnight?
Just assign one to every bar code.

Virtual worlds, mobile coupons and bar-code readers on cell phones are the next technology wave that U.S. chain stores must ride if they hope to stay competitive in the fast-changing world of global retail.

"These technologies are going to change the way you interact with your customer, they're going to change the way people shop, they're going to change the way you manage your brands," said Giff Constable, general manager at Electric Sheep Co.

Those bar codes aren't just for cashier scanning anymore.

Soon every physical object, using a 1d bar code (or coming soon 2d bar code) and a camera phone, will allow Physical World Connection. Those bar codes will act as Physical World Hyperlinks. Connecting a physical object to a specific website.

Check out what Sprint is doing with mobile bar codes now.


Anonymous said...

Just curious if we know how big this market will be for 2D barcodes. we hear a lot about mobile marketing in the billions ,but what amount can we guage 2d barcodes to be.. Is there ametric we can use like sms text message when it came out.. thanks in advance

Scott P. Shaffer said...

I don't think anyone can quantify how big it will be because it will have many facets.

Think about the revenues that will be generated from selling the code and cost per scan.
Internet advertising takes a new path when a consumer can contact a brand directly with a can of Coke from any location.
I don't think you can put a price on how valuable direct interraction involving a person device (mobile phone) using an ad can be.