Thursday, January 17, 2008
Mobile Bar Code Reading The Next Technology Wave
Do you know how billions of hyperlinks get created overnight?
Just assign one to every bar code.
Virtual worlds, mobile coupons and bar-code readers on cell phones are the next technology wave that U.S. chain stores must ride if they hope to stay competitive in the fast-changing world of global retail.
"These technologies are going to change the way you interact with your customer, they're going to change the way people shop, they're going to change the way you manage your brands," said Giff Constable, general manager at Electric Sheep Co.
Those bar codes aren't just for cashier scanning anymore.
Soon every physical object, using a 1d bar code (or coming soon 2d bar code) and a camera phone, will allow Physical World Connection. Those bar codes will act as Physical World Hyperlinks. Connecting a physical object to a specific website.
Check out what Sprint is doing with mobile bar codes now.