From TMCNet Fandango to launch mobile movie ticketing service with Sprint
Fandango, the nation's largest online, phone and mobile movie ticketing service (representing nearly 70% of all U.S. theaters with remote ticketing), is enabling Sprint customers with access to Fandango's state-of-the art mobile platform -- including movie ticketing and information and movie-related text-messaging -- directly from select Sprint and Nextel phones.
The Fandango Mobile service enables users to purchase movie tickets through the Web browser on their wireless phone or PDA. Once tickets are purchased, virtual movie tickets are sent to the handsets, which can be read by a barcode reader at the theater.
Using SMS technology, the service can alert subscribers to advanced ticket sales. The Fandango service also will allow studios and marketers to send targeted mobile marketing campaigns to movie fans
Sprint is the first wireless communications provider to feature Fandango's best-of-breed mobile entertainment application and services, available at mobile.fandango.com
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