Most of the mobile marketing campaigns I am seeing are all "pull" with very little "push" opportunities after the initiation. The key to sucessful mobile marketing will be to tie in relevant content with an advertiser. In this case, the advertiser (Jessica Simpson) has various forms of content.
Think MTV, iTunes, American Idol and even her own cosmetic line and blog could produce some great follow-up "push" mobile campaigns from this?
The McDonalds and Cokes etc are having to include outside "content" (movies, games) in order to keep the interaction with the consumer.
Mobile marketing powerhouse Ipsh! is behind the mobile campaign for Jessica Simpson and her new album.
Epic Records launched a mobile campaign for Jessica Simpson's fifth album, "A Public Affair." Ipsh! is behind the effort, which will see posters plastered up in multiple cities with copy inviting people to text "Jess" to the short code 33992.
A reply SMS includes a phone number recipients can dial to hear the album's title track single, plus instructions for downloading the ringtone and getting Jessica Simpson alerts.
In very exciting New York news, fifteen stories high in Times Square, scenes from Jessica Simpson's video will grace the nine screens comprising the Reuters sign at different times on Tuesday morning and afternoon, along with the message text "Jess" to the code 33992 for a listen to the new song.
If I was a mobile marketing company and wanted to get on the mobile map quickly here's what I would do.
Contact this company and give their CEO some creative mobile ideas for their numerous products and massive client list.