Friday, June 15, 2007

Forrester Research Acknowledges Physical World Connection

It's nice to see a Physical World Connection company, and the technology, being recognized by Forrester Reasearch

Forrester Research has a piece called "Mobile shopping looks to change retail self service"

"Mobile applications for search and comparison are emerging to aid shoppers and give them more control at the point of decision. SCANBUY , for example, enables shoppers to compare retail prices with online prices by taking a picture of the barcode or tapping the barcode number into a downloadable mobile application. The application then retrieves prices for the product from online comparison shopping engines. "

Great find by Multi Channel Shopping


Anonymous said...

Are you concluding now that price comparison shopping is key to PWC adoption, PP?

Scott Shaffer said...

I dont think price comparison is key to PWC adoption, but I do think it gets people thinking about the opportunities for a camera phone and barcode.