Friday, June 15, 2007
Forrester Research Acknowledges Physical World Connection
It's nice to see a Physical World Connection company, and the technology, being recognized by Forrester Reasearch
Forrester Research has a piece called "Mobile shopping looks to change retail self service"
"Mobile applications for search and comparison are emerging to aid shoppers and give them more control at the point of decision. SCANBUY , for example, enables shoppers to compare retail prices with online prices by taking a picture of the barcode or tapping the barcode number into a downloadable mobile application. The application then retrieves prices for the product from online comparison shopping engines. "
Great find by Multi Channel Shopping