Monday, June 04, 2007

Scanbuy And Syscan Digital Announce Strategic Partnership To Market 2D Mobile Barcodes To Chinese Mobile Carriers

Scanbuy, Inc.,a global provider of mobile marketing solutions, and Syscan Digital Systems ), a leading provider of 2D barcode solutions in China, today announced a strategic and long term partnership to market a range of 2D barcode services to mobile carriers in China. Scanbuy

Syscan Digital’s CM (Compact Matrix) and GM (Grid Matrix) barcodes were approved as China National Industrial Standard by the Ministry of Information Industry in 2006, and makes it the first Chinese owned national standard.

The strategic partnership will create a solution combining technologies of both companies around 2D barcode services including: mobile ticketing and couponing, anti-fraud solutions and media codes such as WAP, SMS, or vCard codes that provide consumers with quick and simple access to digital content. The combined platform will be promoted by Chinese mobile operators and will leverage the respective strengths of both companies.

Lon Chen, Chief Executive Officer, Syscan Digital System Ltd. said "We chose to partner with Scanbuy because they are the leader in making it easy for consumers to fully utilize enhanced services via their wireless phones".

Compact Matrix
China is the world’s largest mobile communications market and Syscan Digital, with their expertise, relationships and commitment to innovation, is the clear choice as a partner to bring mobile 2D barcodes to this burgeoning market,” said Jonathan Bulkeley, Chief Executive Officer of Scanbuy, Inc.

Scanbuy entered into a partnership last year with Nokia, the world's largest mobile phone manufacturer, to preload Scanbuy’s 2D barcodes application on Nokia’s multimedia handsets. The Scanbuy technology allows users of the Nokia S60 handsets to recognize and decode barcodes on products, media and advertising and to link directly to content and services from their handsets.

ScanBuy also signed an exclusive agreement with DuPont Packaging to place interactive 2D barcodes on packaging. Grid Matrix

This partnership between Syscan Digital and Scanbuy, two recognized leaders in their fields, is another step toward the adoption of 2D mobile marketing technology in the fast growing Chinese mobile market.

Founded in year 2001, Syscan Digital was led by a group of industry veterans and has strong intellectual property portfolio with over 100 patents filed in China and internationally. Syscan Digital made the “Best Mobile Barcode Solution Provider” in China in 2006.

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