Monday, June 25, 2007

PowerMe Mobile Adopts Scanbuy's 2D Barcode Scanning Technology

Because DuPont, the world's largest consumer good packaging company licensed Scanbuy's interactive 2d barcode technology, and will be the exclusive marketer of their camera phone technology, I expect to see more companies adopt Scanbuy's 2d code scanning platform.

PowerMe Mobile Adopts Scanbuy's 2D Barcode Scanning Technology

PowerMeMobile, the Lebanese mobile solutions provider has signed an agreement with Scanbuy, Inc., a global provider ofScanbuy mobile marketing solutions, to market Scanbuy's two-dimensional (2D) barcode scanning technology in the Middle East and Africa.

The patented technology consists of a client application, called ScanLife,™ that is downloaded on mobile phones allowing the end user to read EZcodes, Scanbuy's patented 2D bar codes.

"Within the next 24 months we expect 2D barcodes to become ubiquitous as marketers and media deploy codes on products and marketing materials worldwide", said Jonathan Bulkeley, Chief Executive Officer of Scanbuy, Inc.

Bassam Tuéni, CEO of PowerMe Mobile, said: "We are proud to be associated with Scanbuy and its outstanding scan technology. We feel that it will enhance our solutions and offerings to the operators in the MENA region."

Recently PowerMe Mobile signed a content supply agreement with Universal Music Group, the world's largest music label. This could open the door to scanning all of Universal's physical items (Cds, movie posters etc) with a camera phone.

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