Monday, June 04, 2007
Nextcode And Network World Mobile BarCode Follow-Up
BtoBOnline has a nice summary of the Nextcode and Network World mobile barcode partnership announced this morning.
It is likely the first time a business publication in the U.S. has offered its readers the option of getting to the information they seek on a Web site via the mobile Internet without keying in or clicking.
Dan Gallagher, VP-audience and architecture at NetworkWorld.com said "Through cell phone scanning, we can now offer the same extended brand experience in our print magazine. That is very exciting."