Thursday, June 07, 2007
Sprint Launches Slifter For Location Based Search Engine
Introducing a GPS function with search opens a lot of opportunities for mobile marketing and social networking possibilities.
Keyspots, based on GPS location will be the equivalent to keywords for mobile marketing. Just like the keywords sex, travel, and news command high fees, so too will GPS locations with heavy traffic. Manhattan versus Des Moines, what will attract more traffic?
This is how Google Makes A Googol
Sprint is tying in their GPS capabilities with Slifters search engine to deliver location based search results.
Think of this as a mobile Froogle with GPS capabilities.
Sprint and GPShopper today announced the launch of Slifter, the first mobile local product search application that employs GPS technology to find products at neighboring retail locations.
Slifter makes real-world shopping more interactive: customers simply enter a keyword, product name, model number or UPC code (barcode) to find a product. They can then view product availability, price and promotional information. (Imagine the possibilities when a barcode is scanned with your GPS enabled phone.)
See the revenue opportunities for Sprint with this service?
Sprint GPS capabilities ensure the closest possible retailers are identified in the search. From video games to vacuum cleaners, using Slifter, Sprint customers can now search for more than 85 million products available at more than 30,000 retail stores across the country.
The big difference is Slifter powered by GPS uses your phone's GPS ability to give you even more accurate results then regular Slifter. N
Slifter is immediately available for download for $1.99 per month* with Sprint's GPS function.
Slifter, is North America's leading mobile local product search and shopping list application. It is accessible for free without GPS functions via SMS (text "SLIFTER" to 75438), wireless web, or java application download on almost any mobile carrier/device combination .
Would you pay an extra $1.99 per month for GPS to be included in all of your mobile applications? (search, maps, weather, alerts, traffic)