Coca Cola is using Sprite as their brand for innovative mobile marketing campaigns.
Last fall, Coca Cola Mexico placed ShotCodes on 40 million Sprite bottles. Consumers, using their camera phone could scan the circular barcodes, and be connected to the Net. This was the first time ever an on-pack mobile barcode scanning campaign was launched outside of Asia.
From NY Times Coca Cola introduces Sprite Yard , a mobile MySpace
The Coca-Cola Company is hoping its new mobile site for social networking, Sprite Yard, will become the MySpace of the cellphone world.
Sprite Yard, to be introduced in the United States this month, will look a lot like the social networking sites that have become popular on the Internet. Consumers will be able to set up personal profiles, share photos and chat online with friends, all using cellphones rather than computer screens.
The effort launched in China last week and is set to launch in the United States beginning June 22. To access the application, U.S. consumers can text “YARD” to 59666 and receive a reply with a WAP link to access the Sprite Yard for the fist time.
People will type in codes from Sprite bottle caps to redeem original content, like ring tones and short video clips called mobisodes.