This might give text messaging even more exposure in the States.
Short code player NeuStar .
NeuStar Files Securities and Exchange Commission Registration Statement
WASHINGTON, D.C. - NeuStar today announced that it has filed a registration statement on Form S-1 with the Securities and Exchange Commission for a proposed initial public offering of its common stock. The shares in the offering are being offered by certain stockholders of the company.
The official release .
Text messaging has been a phenomenon in Europe for years—and today, CSCs are driving the meteoric rise of mobile texting in America, increasing immediate interactivity and connectivity between businesses and consumers.
Put simply, CSCs are short strings of numbers to which text messages can be addressed—a common addressing scheme that works across all participating wireless networks. CSCs provide an easy way to deploy interactive mobile data applications including voting, polling, "text-and-win" contests, surveys, focus groups, direct marketing of products, live chat, games, and the like—and the possibilities are endless.
NeuStar was selected by the Cellular Telecommunications & Internet Association (CTIA) to operate the Common Short Code (CSC) Registry in October 2003.
NeuStar operates directories that manage telephone area codes and numbers, the filing said
NeuStar earned $35.6 million on revenue of $165.0 million for the year ended Dec. 31, 2004 versus $14.4 million on revenue of $111.7 million in 2003, the filing said
The Sterling, Virginia-based company, which provides services that enable the proper routing of most phone calls in North America, has applied for a Nasdaq listing under the symbol "NSTR"