Talk about a massive way to launch mobile marketing.
Think of it as 200 million levers to "pull" for pull marketing.
From BusinessWire.com ipsh! announces BrandNu division for SMS and MMS marketing.
New Division Looks to Expand Team and Signs Deals for SMS Integration on Over 200 Million Consumer Packaged Goods Sold in U.S. for 2005
ipsh!, the leading mobile marketing and media firm in North America, has just announced the development of ipsh! BrandNu, a division solely focused on serving consumer food products.
In April of this year, ipsh! BrandNu and Starburst plan to place SMS short-codes on over 80 million packs of products allowing users to participate in sweepstakes and instant-win promotions. This campaign will be the largest CPG cross-carrier SMS mobile advertising campaign in United States' history.
ipsh! has a strong track record of implementations with Kellogg's Corn Pops (8 million boxes), Budweiser, Jose Cuervo, Diageo, Elizabeth Arden, and Dunkin Donuts.
Several confidential consumer brand deals will propel the ipsh! overall footprint on package SMS promotions to over 200 million consumer packaged goods sold in the United States in 2005.
200 million consumer packaged goods. 200 million potential ways to interact with a consumer. 200 million ways to get to a website. 200 million ways to advertise without using a search engine. 200 million calls to your sales/promotion department. 200 million plus phone numbers to start your mobile marketing campaign with.
Wake up search engines, there is a major shift coming. If a brand can get one-on-one interaction with a consumer, they won't need to spend as much with search engines advertising on the Internet.