Saturday, March 26, 2005

Business And Consumers Interact Through SMS

From Businesses can now send text messages to their customer's cell phones .

SMS Media Group's web-based, system is a mobile CRM platform that creates, delivers, and reports on text message campaigns in real time.

(PRWEB) March 26, 2005 -- SMS Media Group (SMSMG) has launched a web-based service that businesses can use to send SMS (short message service) text messages, directly to their customer's cell phones. The user-friendly, service SMS Delivery is accessible to anyone with an internet connection.

Businesses can set up an account for a small activation fee, and then pay for the SMS messages they use. Using a strict double opt-in process to ensure privacy and anti-spamming, enables organizations to build an opt-in mobile database of customers wishing to receive communications on their cell phones. can broadcast messages based on the customer's demographic profile or personal preference for the type of information they wish to receive.

Companies must follow strict ethical guidelines when using SMS as a communications or marketing tool. The key ethics in SMS are: 1.) a user must opt-in to receive SMS; 2.) a business should only send the specific SMS content that a subscriber has signed up to receive; 3.) User's must be able to easily unsubscribe; 4.) Adopt a mobile privacy policy to protect the user's cell phone number.

1 comment:

Clara said...

Re: the ethical guidelines for mobile marketing - Amen to that! Permission-based all the way. =)